"Amazon Business Exchange" is a business conference hosted by Amazon Japan for those involved in corporate management and purchasing to enhance their knowledge and achieve business reform and improvement. On the day of the event, leaders and experts who are undertaking innovative initiatives will gather to share insights into the future of business and practical knowledge.

Hirano will be speaking in detail about initiatives and case studies at the session "Expectations and Realities of AI Utilization - The Next Step to Bridge the Gap," which begins at 1:00 PM, together with Kenpei Igarashi (Head of Industry Solutions Division, Technology Headquarters, Amazon Web Services Japan Co., Ltd.).

If you are interested in improving business efficiency or organizational reform, please register in advance and participate.

■Event Overview

event: Amazon Business Exchange 2026
Sponsored byAmazon Japan
Date and time: July 28, 2026 (Tuesday) 10:00-18:00
venue: The Prince Park Tower Tokyo (Shiba Park)
Participants: - Executives, managers of business planning, accounting/finance, procurement, information systems, and general affairs departments of companies and organizations, as well as Amazon Business members/non-members in equivalent roles. - Individuals interested in the latest case studies and industry-wide trends in the procurement field, and who actively gather information.
Participation fee: Free (pre-registration required)

Hirano's session: "Expectations and Realities of AI Utilization: The Next Step to Bridge the Gap" (13:00-13:45 / Venue A)

Event website: https://register.amazonbusinessxchange.jp/event/ABXJP26/Home
Details of the program for the day: https://view-su2.highspot.com/viewer/b9397ddaed49d6a76a6a3f90492ecacf#1