Cinnamon Co., Ltd. is pleased to announce that Mr. Yoshimitsu Kaji has been appointed as Cinnamon's Executive Chairman.

■On the appointment of Mr. Yoshimitsu Kaji as Executive Officer and Chairman

Cinnamon has more than 100 talented AI researchers in Asia and has expanded its business in the field of business AI, aiming to realize a society where people can be happy together with AI. Specifically, our main customers are major insurance companies, financial institutions, and manufacturing companies in Japan and overseas, and we mainly provide solutions that utilize AI to reform corporate work styles and improve business productivity, including document reading and analysis engines, and We provide AI services such as voice recognition engines.

Mr. Kaji has extensive experience leading various global projects in the public and private sectors, and as Chief Marketing Innovator at his previous job at Accenture Japan, he was responsible for branding, open innovation, cutting-edge technology marketing, and SDGs. We are heavily involved in promoting integration programs and work style reforms.

Cinnamon changed its organization to a company with an audit and supervisory committee in June 2019 in order to emphasize corporate governance. At the same time, we have expanded the supervisory function of the Board of Directors by appointing members with extensive AI business and management experience as directors.

By appointing Mr. Kaji as Executive Chairman, we will incorporate into management the deep insight and extensive experience that Mr. Kaji has cultivated, and strengthen our business execution system. The appointment of Mr. Kaji as a director will be discussed at the next general meeting of shareholders.

In the future, we will combine our rich management experience and young energy to develop Cinnamon's high technological capabilities into a variety of businesses.

■Comment from Yoshimitsu Kaji

I strongly sympathize with Cinnamon's beliefs as below and decided to participate.

-I want to quickly establish a path for AI and other technologies to make the future of humanity happier.

-In order to revolutionize Japan's growth trajectory, it is important to grow together with Asia, both economically and spiritually.

- Proving that a young founder team and a senior management team can work together to make a startup leap forward, and asking the world what a new career for individuals and a diverse management team should be for organizations. This is a significant endeavor for a super-aging society.

■Profile of Mr. Yoshimitsu Kaji

Mr. Yoshimitsu Kaji

After working at Fuji Bank and an advertising company, completed an MBA at Kellogg Graduate School of Management. Responsible for Coca-Cola, Georgia, Nagano Olympic Games, etc. at Coca-Cola Japan. As a movie promotion manager at Time Warner, he worked on films such as "The Matrix" and "AI". After transferring to Sony Pictures, he served as Vice President Marketing Supervisor and was involved in projects such as ``Spider-Man'' and the TV anime ``Astro Boy.'' After that, he served as marketing director for luxury cars at Nissan Motor Co., Ltd., overseeing the development and implementation of market strategies for Cima, Fuga, Teana, Tiida, Skyline, NISSAN GT-R, etc., and then became general manager of the overseas division of affiliated company Autec. Responsible for developing and implementing overseas business strategies in the US, Europe, and Asia. After that, he was seconded to the 2016 Tokyo Olympic and Paralympic Bid Committee as an executive director, and then returned to work as the director of the Zero Emissions Business Headquarters and the Global Marketing Headquarters, where he participated in the global introduction of Nissan LEAF. From 2011 to December 2013, he served as a counselor in the Cabinet Secretariat's International Public Relations Office, where he was responsible for earthquake disaster response, social media, the 2020 bid, the Davos Conference, Cool Japan, tourism inbound strategy, etc. Advisor to the Ministry of Education, Culture, Sports, Science and Technology. Chief Marketing Innovator (CMI) of Accenture Corporation since February 2014. Currently a professor at GLOBIS Graduate School of Management. Advisor to Kamakura City, member of Marketing Strategy Headquarters, Japan Tourism Agency. In November 2019, he became Cinnamon Executive Chairman. His co-authored and co-translated books include “Public Diplomacy Strategy,” “Economics of Strategy,” and “Marketing Strategy Theory.”

■New management structure (after the next general meeting of shareholders)

【board of directors】

Of the nine directors, six are outside directors.

*The appointment of directors will be discussed at the next general meeting of shareholders.

[Business execution system]

Photo: From top left: Kaji, Takano, Kitano, Hirano, Ieda, Mori

At Cinnamon, we hold various seminars on AI utilization.
For details, please see the URL below.
https://cinnamon.is/seminar/