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Cinnamon AI President and CEO Hirano talks with Professor Kotler World Online Marketing Summit with the theme of “Peace and the Future of Business” Broadcast starts on November 8th
We would like to inform you that President and CEO Hirano will have a conversation with Professor Philip Kotler, who has built the history of global marketing, and the video will be distributed as special content at the World Marketing Summit 2022 (sponsored by the Japan Marketing Association).
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Special conversation “The future of peace and business” Professor Philip Kotler x Mirai Hirano
Professor Philip Kotler, who has roots in Ukraine and is said to be the father of modern marketing, says that in 2010 he received a question from a wealthy Middle Eastern man: "Can we market peace?" Since then, I have made it my life's work to research how corporate marketing should evolve in order to create a better society and achieve peace.
In this lecture, Professor Kotler, who is over 90 years old, entrusts President and CEO Hirano with a message for the next generation as a young female leader. Professor Kotler offers many suggestions, including the role of marketing, SDGs, ESG, the important way of thinking and attitude of a marketer in realizing a sustainable society, and how business can contribute to peace.
As a manager of an AI company and a member of the Council for the Realization of New Capitalism, this is an hour where we can talk about our thoughts on creating a future society across generations and borders.
[About Japan Marketing Association]
Sponsored by World Marketing Summit. Founded in 1957 by industry leaders, the organization has strived to research, educate, and disseminate marketing theory and techniques through industry-academia collaboration, and has focused its efforts on the modernization of Japanese management and the development of industry. Currently, we are expanding our business from a global perspective and have expanded our association organization from Hokkaido to Kyushu, acting as a national marketing center.
[Philip Kotler]
Johnson Distinguished Professor, SC Johnson, Kellogg School of Management, Northwestern University
A leading figure in the marketing world, known as the "God of Marketing" and the "Father of Modern Marketing." His books are read by many people studying marketing at universities and companies around the world. ``Marketing Management'' is a favorite read by university professors and corporate executives.
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